Trump Jr. Puts Millions Into Company Banking on Bitcoin Reserves

Bitcoin

Donald Trump Jr. has made a bold financial move by investing nearly $3.3 million in Thumzup Media, a California-based social media marketing company that’s gaining attention for its early adoption of Bitcoin as a treasury reserve.

Holding 350,000 shares, Trump Jr.’s involvement signals growing political and institutional interest in the digital asset space.

Thumzup first embraced Bitcoin in late 2024, authorizing up to $1 million in BTC purchases as part of its long-term treasury strategy. Since then, the company has accumulated over 19 BTC—worth more than $2.1 million today—positioning itself among a growing cohort of firms treating Bitcoin as a hedge against inflation and monetary uncertainty.

In a bid to deepen its exposure, Thumzup filed with the SEC to raise up to $200 million through debt and equity—capital that could further fund Bitcoin acquisitions and expand operations. The move follows a broader trend that began in 2020, when Strategy redefined itself as a Bitcoin-first enterprise under Michael Saylor’s leadership.

While over 250 institutions now list Bitcoin on their balance sheets, some analysts caution that many of these companies haven’t yet endured a bear market. Critics argue that without Saylor-like conviction, copycat treasuries may falter in the face of volatility.

Still, Trump Jr.’s high-profile involvement may breathe new life into the strategy, especially as the 2024 approval of Bitcoin ETFs continues to legitimize the asset in institutional circles. Whether Thumzup becomes a pioneer or a casualty in this evolving space remains to be seen—but its message is clear: Bitcoin is no longer just for crypto natives.

Author

Alexander Stefanov

Reporter at Coindoo

Алекс е опитен финансов журналист и крипто ентусиаст. С повече от 8 години опит в отразяването на крипто, блокчейн и финтех индустриите, той е добре запознат с комплексния и постоянно развиващ се свят на дигиталните активи. Неговите проницателни и провокиращи мисълта статии предоставят на читателите ясна картина на най-новите развития и тенденции на пазара. Неговият подход му позволява да разбива сложни идеи на достъпно и проницателно съдържание. Следете неговите публикации, за да сте в крак с най-важните тенденции и теми.